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Trade and Invest


Chart the course that leads to success. Understand the fundamental drivers of your business.


Enter New Markets

Maximize market position with guided insights on capital incentives, infrastructure, and local skills.


Navigate Regulations

Avoid pitfalls by scanning the regulatory landscape of tax, corporate law, labor costs and real estate regulations to pinpoint the best place to drop anchor.


Scout Partnerships

Develop new partnerships in commerce, retail, marketing & commmunication. Identify joint ventures or acquisition targets.

Get The Results You Want


Founder & CEO

Nicola Michels

As a Trade & FDI specialist she has over 20 years of experience in facilitating international business development between Germany, North America and Africa. With her track record of effective negotiation she continues to work with with a wide range of stakeholders as an experienced international relationship-builder, fundraiser and communicator, leveraging her high-level network in political, academic & corporate arenas.

Before moving back to Germany in 2016 and founding Transatlantico, she spent 19 years living abroad, first in South Africa and then in the United States. After working for Siemens in Johannesburg, Nicola later served as Deputy Executive of the Association of German Speaking Companies in Cape Town, a trade association representing 750 German, Austrian and Swiss companies. There she was appointed Leipzig Trade Fair Representative for Sub-Saharan Africa.

Moving to New York City right after 9/11, she worked for the German American Chamber of Commerce New York for fifteen years. In her last role as Vice President, Nicola managed the overall representation of the organization toward the media as well as political and corporate stakeholders. The „STEP NYC“ startup program launched by her in 2014 successfully continues to introduce German tech ventures to the NYC ecosystem.

Nicola holds dual German and American citizenship.

Adapt to Changing Winds



Industries Served

Projects & Clients


Offshore Wind, Renewables


The U.S. has a vast offshore wind energy resource with a technical potential of more than 2,000 gigawatts (GW), or nearly double the nation's current electricity use (American Wind Energy Association - AWEA). Europe is the global leader in offshore wind generation and has developed vast expertise.


Life Sciences, Pharma

Attracting Investments to New Jersey, R&D collaborations

With more than 3,280 facilities operating across all sectors, the New Jersey life sciences industry directly employs over 117,260 people, with an estimated annual contribution to New Jersey’s economy of $47.5 billion – that’s 86% higher than the national average. What’s more, New Jersey’s economy is 89% more concentrated in the biosciences than the national average.


Industry 4.0, IoT

Supporting manufacturers explore new markets

German-based companies are global leaders in important high-tech industries such as machinery, automotive, chemicals, pharmaceuticals, electronics and aerospace. Moreover, German companies are among the world’s leading providers of enterprise software. In order to fully exploit the potentials of Industry 4.0, the German companies are taking an active role in promoting the networking of machines and processes across borders.


Startups and Innovation

Helping startups expand and internationalize

Especially young founders face limited resources to plot their international market entry. Key is to find best ways to access Venture Capital and connect with business angels abroad. Adapting the pitch and branding to the new market, learning about IP and immigration laws and incorporation. Lay the groundwork to build a personal network.


MEP Executive Consultant

Leading trade delegations, GERMAN Federal Ministry of Economic Affairs and Energy

Market development program (MEP) for enterprises on behalf of the German Ministry for Economic Affairs (BMWi). Promoting project-related initiatives for industries and target markets worldwide. Guided export initiatives and trade missions facilitating foreign market entry.


Europe Representative for the State of New Jersey

Promoting FDI lead generation and economic development

Focusing on FDI lead generation and the improvement of trade relations, organizing NJ Governor and former U.S. Ambassador to Germany, Philip D. Murphy‘s first mission to Germany in Oct 2018. Attracting investments, organizing delegations, speaking at conferences, expanding networks across public and corporate sectors.


Africa Advisor to the GIZ - German Corporation for International Development

Connecting tech echosystems across borders and continents

Supporting emerging tech echosystems in Nigeria and Kenya for the GIZ „Make-IT in Africa“ Initiative on behalf of the German Federal Ministry for Economic Cooperation and Development - BMZ, expanding corporate partnerships within the Make-IT Alliance.


Germany Country Coordinator Eisenhower Fellowship Foundation, EF


Creating the Germany agenda for the Eisenhower Fellows. EF selects innovative corporate leaders for a transformative fellowship experience. Each Fellow receives an individualized 3-6 week program of meetings and networking with experts and senior officials in government, industry and academia.

Partners You Can Trust



Katherine S. Newman

Provost & Senior Vice Chancellor for Academic Affairs, UMass Amherst

"Nicola is a valuable resource, a dynamic person, an insightful observer, and an all around terrific person to work with!"


Reinhard Wieck

Managing Director, Deutsche Telekom, Inc., Washington, DC

"Ich empfinde die Zusammenarbeit mit Nicola als äußerst angenehm und produktiv."


Dr. Joann Halpern

Director, Hasso Plattner Institute, New York

"I continue to be impressed by her level of professionalism, and, in particular, her seamless efficiency in securing funds and partnerships.”

Get In Touch


We have places to go.