T R A N S A T L A N T I C O

International Business Development

“It is not down on any map; true places never are.”

― Herman Melville, Moby-Dick

Services

  • Business Development

    What is the best way in pursuing an opportunity abroad? Which path leads to success in a new market?

    Understanding the fundamental drivers of your business and assessing if these are universally applicable or need local adjustment, is critical in the pursuit of long term value in a new geography.

  • New Market Entry

    Finding new customers and extracting added value from current ones, figuring out where new customers are based (on the map but also in terms of 'buying mindset') and developing a best strategy to reach them is the driving force behind generating new sales leads and contacts.

  • Relationship Building
    & Matchmaking

    Generating new sales leads and contacts as an outsider is a daunting task. Building on an expansive relationship network with partners, customers, colleagues and even the media paves the way into the unknown. Also a deep understanding of how to build and maintain new relationships founded on trust and integrity will facilitate those new opportunities.

  • PR & Communications

    Ways of getting a message across vary, what works in Europe might not work in North America. Cultural adjustments, thinking locally and adapting communication materials are crucial first steps in the new market entry approach. Knowing how to navigate through an organization, identify decision-makers and uncovering their unmet needs, and concisely demonstrating what added value is on offer, comes next.

About

Back in Germany after first spending 4 years in South Africa and then 15 years in the United States, Nicola could feel like a fish out of water, but she doesn't. Always having worked with German companies abroad and supporting them in exploring new market opportunities allowed her to stay in touch with her 'German-ness'.

 

In Cape Town, South Africa, Nicola was the Deputy Executive of a trade association with 750 German, Austrian and Swiss member companies and was the Leipzig Trade Fair Representative for Sub Saharan Africa. She worked closely with the South African State Department of Trade & Industry and various RSA based German organizations and other bilateral Chambers.

 

After moving to New York City she was appointed Director of Communication and Business Development at the German American Chamber of Commerce and later became Vice President.

 

She was part of the nationwide harmonization and re-branding initiative, bringing the three German Chambers in the United States (Atlanta, Chicago and New York) together under one roof, AHK USA.

 

As Vice President, Nicola was in charge of the startup activities of the German American Chamber New York, working in a tight cooperation with the German Accelerator and developing the STEP NYC short-term startup program introducing over 100 German tech startups to the NYC ecosystem.

 

She is an experienced, international relationship-builder and communicator with a high-level network in the political, academic & corporate arena and has a successful track record in fundraising and bringing ideas to life.

Nicola Michels,
Managing Director

Testimonials

"Nicola is a valuable resource, a dynamic person, an insightful observer, and an all around terrific person to work with!"

Katherine S Newman, Provost & Senior Vice Chancellor for Academic Affairs, UMass Amherst

"Ich empfinde die Zusammenarbeit mit Nicola als äußerst angenehm und produktiv."

Reinhard Wieck, Managing Director, Deutsche Telekom, Inc., Washington, DC

"I continue to be impressed by her level  of professionalism, which has been demonstrated in the publications she  produces, the events she organizes, and, in particular, her seamless efficiency in securing funds and partners to do so.”

Dr. Joann Halpern, Director, German Center for Research & Innovation, New York City

Contact

Transatlantico

Nicola Michels, Managing Director

Schloss Str. 42

12165 Berlin

nicola (at) transatlantico.org

030 916 05350

0151 4071 9844

 

USt-IdNr.: DE309608075

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T R A N S A T L A N T I C O
  • Business Development

    What is the best way in pursuing an opportunity abroad? Which path leads to success in a new market?

    Understanding the fundamental drivers of your business and assessing if these are universally applicable or need local adjustment, is critical in the pursuit of long term value in a new geography.

  • New Market Entry

    Finding new customers and extracting added value from current ones, figuring out where new customers are based (on the map but also in terms of 'buying mindset') and developing a best strategy to reach them is the driving force behind generating new sales leads and contacts.

  • Relationship Building & Matchmaking

    Generating new sales leads and contacts as an outsider is a daunting task. Building on an expansive relationship network with partners, customers, colleagues and even the media paves the way into the unknown. Also a deep understanding of how to build and maintain new relationships founded on trust and integrity will facilitate those new opportunities.

  • PR & Communications

    Ways of getting a message across vary, what works in Europe might not work in North America. Cultural adjustments, thinking locally and adapting communication materials are crucial first steps in the new market entry approach. Knowing how to navigate through an organization, identify decision-makers and uncovering their unmet needs, and concisely demonstrating what added value is on offer, comes next.

T R A N S A T L A N T I C O

Back in Germany after first spending 4 years in South Africa and then 15 years in the United States, Nicola could feel like a fish out of water, but she doesn't. Always having worked with German companies abroad and supporting them in exploring new market opportunities allowed her to stay in touch with her 'German-ness'.

 

In Cape Town, South Africa, Nicola was the Deputy Executive of a trade association with 750 German, Austrian and Swiss member companies and was the Leipzig Trade Fair Representative for Sub Saharan Africa. She worked closely with the South African State Department of Trade & Industry and various RSA based German organizations and other bilateral Chambers.

 

After moving to New York City she was appointed Director of Communication and Business Development at the German American Chamber of Commerce and later became Vice President.

 

She was part of the nationwide harmonization and re-branding initiative, bringing the three German Chambers in the United States (Atlanta, Chicago and New York) together under one roof, AHK USA.

 

As Vice President, Nicola was in charge of the startup activities of the German American Chamber New York, working in a tight cooperation with the German Accelerator and developing the STEP NYC short-term startup program introducing over 100 German tech startups to the NYC ecosystem.

 

She is an experienced, international relationship-builder and communicator with a high-level network in the political, academic & corporate arena and has a successful track record in fundraising and bringing ideas to life.

T R A N S A T L A N T I C O